Sunday, February 12, 2012

Free Small Business Marketing Tips ? 3 SIMPLE Tips For Huge ...

In this article you?ll find three free small business marketing tips you can set to work doing the ?hard work ? for you in your campaigns ? and they won?t cost you a single penny.

That?s a weighty promise, I know, but it?s a promise I stand by and intend to keep. But there is one thing: merely going through this piece and ?knowing about? these tips won?t do a thing for you. You actually have to roll your sleeves up and put them to work for you.

Small business marketing doesn?t have to be expensive, but it does have to be done.

Tip No 1: Increase your prices It?s a fact ? just about no one buys strictly on price. For the majority of people in most circumstanceses, it?s really not a main factor. Far more important to most people are things like integrity, convenience, quality, level of service, and so on. As my mum often said, ?buy cheap, buy twice?. A few words of wisdom from the old lady.

If you put up your prices now, say by just 10 %, I can pretty much guarantee you?ll see no decrease in sales but you will certainly see a big increase in revenues. Remember that, that extra 10 % is all profit, because the cost of your sale remains the same as it was. You might probably lose the odd customer occasionally ? but it?s unlikely, and even if you do, they?re the kind of customers and clients you can very likely do very well without.

Tip No. 2: Ask for referrals.

Referrals are first-rate and every business owner loves them because they?re a simple and lucrative sale (since your advertising expense is pretty much nil). In the copywriting side of my business, I can?t even recall the last time any client came to me from any other source.

Alas, while all of us love to get ?em? we don?t tend to do a lot to make sure we get lots of them.

Yet we can quickly turn this situation around by creating a scheme of asking customers and clients one simple question: ?whom do you know who requires the same type of help I?ve just provided you??. You could pick up the phone and ask your top 20 % of customers that question immediately.

You can also go beyond this and set the scene for referrals at the start of your relationship with a new client: ?I grow my business with referrals. Thus if I do a great job for you I hope and expect you will recommend at least 3 individuals to me whom I may be able to help?. The majority of business owners are too frightened to make this a qualification of doing business with customers ? but that?s their affair.

Tip No. 3: Get yourself in the news.

Look through any newspaper, local or national, and you?ll find ?experts? holding forth with opinions varied and diverse from haircuts and horticulture, and bread making and billiards. Who are these individuals and why does anyone listen to what they say? Well, they?re simply just individuals much like you and me ? business owners with specialist knowledge of their area of competence. And the sole distinction is? they?re in the newspaper and you are not.

Why?

None of this is hard and any business owner can do it and every business owner probably should. In my own business, I used to write a monthly column for the local monthly newspaper. It took me maybe half an hour every month to write and brought in a regular stream of sales, including one 30,000 Euro consulting contract.

So there you have it 3 free small business marketing tips you can get working for you right away. It won?t cost you a penny to give them all a try and any one of them may possibly give a sizable boost to your profit.

Source: http://www.articledirectoryy.com/free-small-business-marketing-tips-3-simple-tips-for-huge-profits/

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